That's a Wrap
3 ideas on how marketers should engage marketers in the new year
As a marketer, it can be difficult to engage with other marketers. They are likely to know your moves and might be your toughest test. In the spirit of celebrating the new year, we put together three ideas on how to build trust and effectively communicate with your marketing kin.
ONE: Lead with content
All good marketers know that content strategy matters more than ever, with seventy percent of marketers saying that they are investing in content marketing (HubSpot, 2020). Most companies have content specialists and are actively measuring their content tactics. In turn, nearly 40% of marketers say content marketing is a very important part of their overall marketing strategy (HubSpot, 2020). Therefore, engagement with other marketers may be as simple as asking about their content strategy and how you might be able to share ideas. But, beware that many marketers are in the business of creating content, so they can be some of the most skeptical consumers of it. Make sure your knowledge of content creation is tightly wrapped.
TWO: Use their words
Just as you use the language of your region, it makes sense that when discussing marketing with marketers that you use shared language. You risk miscommunication or losing the targets' attention if you don't speak in their native tongue. While it is a very straightforward solution, framing your conversation with terms and ideas from the marketing world builds a level of trust. Be sure to incorporate terms like:
- B2B & B2C: business-to-business, business-to-consumer
- Engagement rate: the percentage of users who viewed your content and then acted upon it
- Geotargeting: sharing content with geographically defined audiences
- Organic reach: the number of unique users who view your content without paid promotion
- Retargeting: an online advertising technique that aims to re-engage website visitors who left a site without converting
Always try to present helpful resources, trends and information that marketers might covet. Our lives are so busy that anyone who can shed some light on the latest trends can instantly boost their reputation. Marketers need to keep track of what strategies work and what is trending with their target markets. They love new studies, white papers, and surveys of like-minded marketers. If you can provide the high quality, original content that can help them become better at their jobs, they'll pay more attention to your company and develop trust in your brand.
BONUS IDEA: Create demand
If you are able to unwrap how you can help build demand for marketers, they will be filled with joy. Forty-four percent of marketers say better measurement of their demand-generation initiatives was their top priority for 2021 (Demand Gen Report, 2021). And when it comes to analysis, just over 75% of marketers are reporting on how their campaigns are directly influencing revenue. So, be the present that keeps on giving in 2022 by helping your marketing-based clients generate business.(Sources: HubSpot, Hootsuite, Demand Gen Report)