in Basics: PDFs
PDFs: new developmentsIn prior issues, we have often addressed the issue of fonts and images not being embedded. Due to improvements in operating systems and software programs, we don't see this problem as often as we used to. We still get PDFs with RGB images and this isn't usually a problem. However, if you have colour that needs to be retouched or that needs to match physical swatches, let your sales rep know: One of our specialties is "critical colour" projects. Because of the increased efficiency and the reduction in problems with PDFs, we are going direct to print more often with great success for smaller orders. For larger jobs, offset jobs and critical-colour jobs, we still provide the standard colour and booked contract proofs.
Proper PDFs:
Here are some samples: One correct PDF and six improperly-prepared PDFs:
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