New Research: Milennials Prefer to Learn with Print
Carol Dweck, author of Mindset, believes that there are really two types of thinking that exist. There is the "fixed mindset," where people like to feel competent at something and aspire to stay in a static position. And then there is the "growth mindset," in which people crave more learning and push themselves to greater heights. What are the best learning vehicles for those who want to develop the growth mindset?
Earlier this month, Naomi S. Baron, an American University linguist, published Words Onscreen: The Fate of Reading in a Digital World, a book (hardcover and electronic) that examines university students’ preferences for print over digital. She found that online readers tend to skim on screens and are easily distracted. In turn, reading comprehension is much lower with digital text compared to print.
Over the course of time, Baron asked students what they liked least about reading in print. Her favorite response: “It takes me longer because I read more carefully.”
"The preference for print over digital can be found at independent bookstores such as the Curious Iguana in downtown Frederick, Md., where owner Marlene England said millennials regularly tell her they prefer print because it’s “easier to follow stories.” Pew studies show the highest print readership rates are among those ages 18 to 29, and the same age group is still using public libraries in large numbers.”
In Sappi's new promotional piece, A Communications Guide to the Neuro Science of Touch, Dr. David Eagleman, Director of Baylor College of Medicine's Laboratory for Perception & Action and the Initiative of Neuroscience & Law, provides one of the most remarkable cases for the value of print. His research regarding touch delves into the impact that touch has on our lives and how unique it makes the human species.
When something is touched, a sense of ownership takes place. We make sense of the world through touch. We know if something is cold or hot, and we can evoke emotion through touch. So if learning is critical to our personal growth and to the progress we make within our businesses, then finding more ways to use touch may be in order. Maybe print plays a much larger role than we ever could have imagined.
Do you have the touch?