Crack is Whack!
Digital Printing New and Improved Scoring and Folding!
It has long been known that a key design limitation with digital printing is the tendency for a large solid or background image to crack at the fold, especially in areas of heavy coverage. That's because the digital printing process uses high temperatures to fuse the ink to the paper, and if folded, the ink tends to crack (apologies to Whitney for the quote of her above), creating a result that lacks visual appeal. When the piece is folded, it is nearly impossible to prevent significant cracking, even when scoring.
Willow Printing Group is proud to announce adoption of new techniques in the scoring and folding of digitally printed pieces that together reduce or eliminate the problem of ink and paper cracking. This frees you to embrace design options you might only attempt with more traditional offset printing, and removes key limitations to the adoption of digital. We have invested in developing a new scoring and folding method, which virtually eliminates this issue. (Consider it our "secret recipe" that you can now enjoy.) In some cases there may still be a very slight amount of cracking, but we are convinced you will love the results.
The left brochures relied on the traditional folding process, while the right side of the stack utilizes the new one.