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  • Willow: Database Management
    Willow Printing Group
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    Willow Printing Group
    providing the highest quality print to clients across North America
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    "Even though I have dealt with Willow printing for a short time-period, I find their service to be optimal, their turnaround time is very quick and the quality of their work is excellent. Overall the people working at Willow have excellent customer service skills and listen to customer needs. I look forward to growing our business relationship."

    Edi Nehani,
    Visual Education Centre

    Database Management

    The secret to success with your direct response marketing campaign lies within your data. Starting with the fundamentals, the quality of your data relates directly to your campaign's response rate. Our team of data specialists will clean, update and store your data using a combination of powerful software programs:

    • Standardize and clean up your unstructured data
    • ID matching and de-duplication
    • NCOA, merge/purge, sortation for US and Canada and more
    • Provide a detailed report on our findings and action taken

    If you are looking to maximize your marketing efforts' ROI, we also offer:

    Profiling

    In order to increase your response rates, we gain an understanding of your existing customer profile and their geographic, demographic and psychographic characteristics and attributes and find other people whose profile is a match.

    Segmentation

    Sending generic messaging to mass lists is not a good practice in our over-inundated world of multi-media. To get results, your messaging needs to resonate with the individual receiving it. Once we establish the profile of individuals most likely to respond to your campaign messaging, we segment your house list for a customer mailing. For lead generation campaigns, we recommend other list rentals as well as options for unaddressed. Willow's "On-Target" software is a powerful interactive tool that allows us to combine demographic information with map tools to target the best potential customers for your business.

    List Selection

    Understanding and targeting the right audience with your messaging is a critical component of campaign success. Based on our knowledge of your target profile, we identify the prospects most likely to respond and recommend the most relevant direct mail and email lists for each marketing campaign.

    To learn more about how we can help you develop more targeted marketing lists, call 905-660-1515 or toll free 888-794-5569 or contact us via email.

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